INTERVIEW w/ EDC’s STEVE HOWARD

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The folks behind Electric Daisy Carnival excel in curating the ultimate dance music festival experience. This year, our team had the opportunity of “sitting down” with Insomniac’s Lead Experience Architect Steve Howard to discuss his vision for the future of dance music, what to expect at the flagship event in Las Vegas this Summer and how EDC remains ahead of the game. After just hitting the Halfway mark, we’re even more excited to see everyone this Summer Under the Electric Sky. Have a read…

Front Gate Tickets: What led you to become involved with Insomniac? What were your first impressions of EDC? Since joining Insomniac, what are some of the biggest standout moments for you?
Steve Howard: After 30 plus years in touring, concerts, sports and theatre I was looking for a new challenge and a colleague thought I would be a good fit for Insomniac.
My first festival was Escape 2014 and I remember being very impressed at the scale of the experience with the multiple stages and the incredible number of both large and small elements and details that make Insomniac shows truly unique.
I accepted the offer after meeting with Pasquale Rotella and feeling his energy and drive to make positive change in the world through his All Are Welcome Here message and always putting the audience first before anything else.

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Front Gate Tickets: Tell us about the transition from producing U2 and Rolling Stones tours to becoming THE experience architect? Are they wholly different worlds / what were you able to carry over from the Rock world to the EDC platform?
Steve Howard: I was very fortunate to be able to make a meaningful contribution to the growth and development of the international touring business into the highly-sophisticated machine that it is today.
Much of that expertise is very applicable to Insomniac’s challenging business model and I’m having a blast introducing many of these strategies to Pasquale and his incredible team.
I’ve had good success at organizing the team into distinct areas of responsibility and I’ve been able to introduce many of the templated processes that are so important to successful touring. Our budgeting, cost control and settlement process is much better than it used to be and we are seeing significant growth in many of our sources of ancillary revenue that are so important to our overall financial health.

Front Gate Tickets: EDC, Las Vegas especially, is known for its beautifully detailed and elaborate productions. How are you able to keep things fresh, exciting and intricate year after year? What are some new sights and sounds to expect for EDC LV 2017?
Steve Howard:
Talk about a bunch of kids in a candy store!! We have so much fun spinning up new ideas for Vegas and the 2017 version will not disappoint. Not only will Kinetic Field get a brand-new design but we’ve added a really cool new Dreamstate stage and we are super excited to introduce what we think is the most awesome new art car that I think will be the talk of the festival.

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Front Gate Tickets: Dance music is such a wide-ranging genre – can you tell us about the booking process and how it aims to represent?
Steve Howard: I’ve been told there are more than 100 different genres of dance music – who knew! Not only do we have a very talented team of talent bookers but most of the entire 140 plus company staff are passionate dance music enthusiasts who are all out discovering new artists, new sounds and sharing their finds with the entire company. I think we have enough in-house DJ’s to run our own festival!
Talent meetings are focused on making sure we are always introducing our audience to the next up and coming artists while always delivering on what is popular and creating the most buzz while making sure we’ve got good coverage for everyone’s different musical tastes.

Front Gate Tickets: The EDC community is one of the largest and supportive out there. What is it about EDC that draws in such passionate fans??
Steve Howard: Simple answer – Pasquale Rotella’s connection to this audience is just unparalleled. Pasquale is always looking for ways to make their experience at Insomniac events better and he is a fierce champion of inclusivity making sure the environment at shows is always welcoming, friendly and non-judgmental.

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Front Gate Tickets: What are you most looking forward to at EDC LV this year? Any special performers, installations, etc?
Steve Howard: As always there are many new elements to look forward to for Vegas every year. One of the ones I’m most excited about for 2017 is an installation we’re putting into our central hang-out/meeting space in Carnival Square. That should be checked out for sure.

Front Gate Tickets: We’re excited to see more global expansion for EDC! Can you tell us what and where is next?
Steve Howard: Where to begin?? This is one of the most exciting things about working with Insomniac. We literally get new enquiries every week to bring EDC or another Insomniac festival to a different part of the world. Bubbling up to the top right now are China, Europe and my native home – Canada.

Front Gate Tickets: If you give 1 piece of advice to a first-time attendee, what would it be?
Steve Howard: Forget whether or not dance music is your thing, everyone likes a good party right? And what makes a great party? The guests always make the party and that is what is so special about Insomniac events. You will have such a blast – don’t be afraid to even come by yourself – you will have tons of new friends before you know it and many great memories of the experience.

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If you haven’t bought your tickets yet, we have no idea what you’re waiting for!

SOUNDSET FESTIVAL – 10TH ANNIVERSARY

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Kick off your summer at the 10th annual Soundset Festival on Sunday, May 28th at the Minnesota State Fairgrounds on The Midway!

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Hosted by Sway Calloway, Heather B, JPRATT & CROS One, Soundset 2017 is breaking out all the stops for it’s 10th anniversary. Rap and Hip-Hop heavy weights Atmosphere, Travis Scott, and Ms. Lauryn Hill are set to headline the festival’s Main and Fifth Element stages, alongside Gucci Mane, T.I., Mac Miller and more.

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Between performances, you’ll want to check out the Freestyle Session Minnesota B-Boy/B-Girl competition at the Essential Elements tent and the live painting exhibition hosted by Ironlak.

Also returning for 2017 is the Skateboard Showdown presented by Familia, the Soundset Custom Car Show and the Last of the Record Buyers production showcase with producers Astronautica, Illingsworth and Linafornia.

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General Admission and VIP Tickets are on sale now! Snag yours before they’re gone.

 

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THE PEACH LINEUP IS HERE

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The Peach Music Festival is hitting Scranton, PA  August 10-13 at picturesque Montage Mountain & the 2017 lineup has arrived!!

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Tickets are back on sale for this 4-day festival full of camping, water rides, and of course music. Get your 4-day general admission pass today – prices are only getting higher as the festival gets closer, so grab yours now!

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View the full lineup below and get ready to get down at The Peach!

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CAMP BISCO CALLING ALL CAMPERS

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Early bird gets the worm, or in this case, early bird passes for Camp Bisco.

We highly recommend not sleeping on this one. Passes for 3 Day GA, 3 Day VIP, Shuttle Passes & more are up for grabs, but not for long!

Get ready campers, Camp Bisco just released their lineup & we can’t wait to join the rest of you for an amazing camping experience! View full lineup:

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Check out the Camp Bisco 2016 Aftermovie + prepare for what awaits you this year on Montage Mountain!

FASTER HORSES FESTIVAL – #5YEARSLOTSABEERS

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Are you ready for the #PartyofTheSummerDierks Bentley, Miranda Lambert and Luke Bryan are set to headline Faster Horses Festival’s 5th anniversary on July 21 – 23 at the Michigan International Speedway.

Year 5 of Faster Horses is bringing back the Made in Michigan Marketplace, Budweiser Clydesdales, Faster Humans Fun Run and more. Plus, you can stay on site — and party all night!

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General Admission, VIP and Campsites are on sale now. Get yours before they’re gone!

ELECTRIC FOREST – LINEUP ANNOUNCE + HER FOREST

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2 weekends + 7 stages + over 95 artists = Electric Forest 2017

See artists such as BassnectarDillon FrancisBig Gigantic, and Tycho during this immersive festival experience. With this incredible amount of artists, all who are sure perform incredible sets; Electric Forest just did it right.

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Full lineup information available here

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As if the lineup isn’t enough reason to love this festival; Electric Forest not only believes in women supporting women, but wants to encourage and spread that message. With their Her Forest program, the festival “uplifts the experience of women” by focusing on “connection, inspiration, and comfort”. The newly released promotional video shows how impactful and meaningful this program is to the participating sisters, and to the Electric Forest Community as a whole.

More information about Her Forest here

 

DERBY IN THE CITY – ON SALE NOW

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It’s about that time again to throw your most dapper attire on and head out to Derby in the City – ON SALE NOW!

Make your way out to the Austin American Statesman and enjoy being wined & dined at this years Derby in the City while experiencing the 143rd Kentucky Derby right in your own backyard! Watch special performances from the soulful Citizen Cope (full band), Austinite rockers Black Pistol Fire and Sweet Spirit with more to be announced! General Admission + VIP are on sale now, don’t miss out on the most grand experience of the summer!

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2017 Initial Lineup Details: Citizen Cope, Black Pistol Fire, Sweet Spirit + more!

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AIR + STYLE – TOP 5

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It is officially 1 week until the Air + Style 2017 hits LA!

Snowboarding and live music may seem like an unlikely combination, especially in sunny Los Angeles. Air + Style has proven for the past two years, that this unconventional festival works. The festival is quickly growing, which we can see by the big names they have secured for their 2017 lineup. They have put together a perfect blend of Hip-Hop, alternative pop, and dance music which appeals to any type of music lover.

Although the task was difficult, we managed to pick our top 5 artists from the 2017 Air + Style lineup:

1. St. Lucia

 

2. The Shelters

 

3. Major Lazer

 

4. Flume

 

5. Russ

Ready for more? View the full 2017 Air + Style Lineup here & don’t miss out on snagging your tickets before they’re gone!

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MOUNTAIN HOME – TIPS

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There’s really no happier feeling than hearing your favorite country songs being performed live with your best friends. We can’t wait to dance around and sing at the top of our lungs at the Mountain Home Country Music Festival this summer. Even though this festival may not be until July, we’re so excited we started planning early. Here’s a few of our favorite ways to get ready and get pumped for Mountain Home:

1. Get a new cowboy hat

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Wearing a cowboy hat at Mountain Home is a must. What better way to prepare for this festival than getting a new one? You can never have enough cowboy hats, so this year get a hat that really shows off your personality. If you get a really extravagant one, it may even catch the attention of your favorite artist.

2. Put on your favorite pair of boots

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Ain’t nothing better than a good pair of boots, but we all have that one pair that we love a little more than the rest. You just feel more connected to country music when you’re wearing your boots, right? Nothing gets us more excited for a country festival than wearing our boots around everywhere we go.

3. Listen to every song by every artist on the lineup

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Last, but not least, get all the preparation you can. You want to be that person that knows every word to every song since you’re the biggest fan. There’s no feeling like screaming the lyrics along with the rest of the crowd, or even better being one of the few people who knows even the most obscure songs. If you need a little inspiration, check out our Spotify playlist!

MINUS ZERO – ARTIST ADDED

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Don’t mind the winter chill in Stratton Mountain, Vermont because from April 7-8, the Minus Zero Winter Sports and Music Festival is happening, and it’s going to be cool.

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Minus Zero just announced the performance of producer and DJ, Illenium, at the 2017 festival. A relatively new artist to the EDM scene, Illenium is beginning to make a name for himself. His songs “It’s All On U” and “Reverie” respectively earned #5 and #13 positions on Billboard’s Twitter Emerging Artists” charts in 2016.

Get psyched for the rest of Minus Zero’s performers to be announced!

MIDDLELANDS LINEUP

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Prepareth thy ears for bass drops galore + so much more as the #Middlelands 2017 lineup hath been released!

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Middlelands has A TON in store for you in 2017, including this wicked lineup drop. Some of the biggest names in the electronic world are going to be making an appearance including Major Lazer, Bassnectar, Kaskade, Marshmello, Galantis, Alison Wonderland, Datsik, Seven Lions, Snails, NGHTMRE, ZHU and more! Fans of all indie electronic music will enjoy performances from Phantogram and Crystal Castles, while live electronic acts including Gramatik, GRiZ, and Big Gigantic will dominate the mainstages. Hip-hop–lover? Don’t fret, Middlelands bringing the heat with Rae Sremmurd, Danny Brown, Jurassic 5, Flatbush Zombies and more. And of course, Middlelands would not be complete without a performance from Hodor himself, aka Kristian Nairn of Game of Thrones fame. Check out the full lineup below!

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WORLD’S LOUDEST MONTH – MAY 2017

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Ready to rock during the world’s loudest month with 2 of the rowdiest festivals around? We are too.

Northern Invasion

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Taking it to a whole other level this year with taking on the #worldsloudestmonthNorthern Invasion is sure to kill it in the festival rocker world. Tickets are on sale NOW for May 13th – May 14th and are sure to go quick, don’t miss your chance to get in on this rad experience!

Carolina Rebellion

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May 5th – 7th, Carolina Rebellion is calling all rockers to Charlotte Motor Speedway to get down and dirty with some of the loudest artists around. With past lineups such as The Scorpions, Lynyrd Skynyrd, Lamb of God, Disturbed, Rob Zombie + more, no telling what the lineup will have in store this year! Get your tickets before it’s too late!

Stay tuned for the full lineup announcements for BOTH Northern Invasion & Carolina Rebellion coming soon!