AIR + STYLE 2018

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The legendary snowboarding and music event of the year returns to Downtown LA’s Expo Park and it’s sure to be a gnarly experience. The event incorporates live music from renowned artist’s, and free-style performances by legendary snowboarders. The event will take place at Expo Park in Downtown Los Angeles on March 3 & 4, featuring exclusive performances by Phoenix, Zedd, Griz, and Phantogram.
Tickets ON SALE  Friday, November 3, at 10AM PST, don’t miss out and grab your tickets! Stay tuned for bigger announcements!

Air + Style 2018 Lineup: Phoenix, Zedd, Griz, Phantogram + more to be announced!

 

INTERVIEW: SUPERFLY CO-FOUNDER

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A couple weeks ago, we sat down with Rick Farman, co-founder of Superfly, co-creators and producers of hugely successful festivals such as Bonnaroo and Outside Lands, to discover how he approaches festival production and what fans can expect at Lost Lake, their newest festival venture taking place in Phoenix later this month.

Front Gate Tickets: Did you always see yourself in the entertainment industry? In the scenario that you could retire right now, what’s the next move?
Rick Farman: I had a significant learning disability, and I was sort of told around high school that it would be difficult for me to get through law school with the particular disability I had. In some way that got my wheels turning about other options and around that time is when I got really into music and started to actively pursue that path. In many ways I seized an opportunity. As for retirement, I’ve always thought about being a professor at a university on subjects related to my career: whether it is business, entertainment, or something like that. I currently do a little investing in young companies and enjoy being in that role of helping young entrepreneurs, whether it’s through investment, consulting, or advising, I think that would be a fun thing to do in retirement.

Crowd at Outside Lands – Photo by Andrew Jorgensen

FGT: What are your thoughts on the growing trend of “boutique festivals”? Ones that invest in not just the lineup, but the whole experience?
RF: I certainly think the lineup matters, but differently at different times in the festival’s lifecycle – but ultimately, the events that are really successful transcend the lineup itself and becomes more about the overall experience and about what people have come to trust about the brand itself and the reputation.

Festivals are a great vehicle to express the assets and attributes in the community, and I think it’s a really interesting part of the American festival story in contrast to the European festival story where psychographic communities come together. The American story, in my opinion, is well represented by the best, oldest festivals out there. The New Orleans Jazz & Heritage Music Festival is one of the most impactful and important in America. That model took all the elements of New Orleans and Louisiana and expressed it through an amazing cultural event—it becomes an iconic representation of what that culture is about. City festivals that have done really well, in my opinion, have followed that particular pathway.

Friends under The Arch BONNAROO 2017 – photo by aLIVECoverage

FGT: Jumping into Lost Lake, what about Phoenix specifically made it an attractive host city? This year alone we have seen a ton of festivals pop up there, and it was interesting to see it become such a desired location. What goes into tapping cities for events?
RF: There is an interesting evolution of culture and demographics playing out in Phoenix. It’s not that different than what you see in other progressive cities like Seattle, Portland or Denver where a lot of people are moving to the downtown part of the city, the city is investing smartly, and there’s a sort of Renaissance that’s occurring.

The biggest advocates for Phoenix were the people at Walter Productions. Walter was created out of the sort of love and passion of the founders of Burning Man and they have been a part of Bonnaroo, their sort of first creative foray outside of Burning Man, for many years. We’re huge fans of what they do and when they told us there were a lot of interesting cultural and creative things going on in Phoenix, it gave us a vision and feeling of what a festival there could be. It’s more than just these elements of the local culture, there’s also a great creative force there that can help us bring this to a whole other level. The most exciting thing about Lost Lake is that it really is Superfly and Walter Productions coming full circle to create something new in their hometown, and that’s an amazing opportunity for us.

FGT: For Lost Lake, what can fans expect – what are you drawing from your other festival successes like Bonnaroo and Outside Lands? What are some things that will be done differently to set that apart?
RF: At Superfly a lot of what we are really good at is creating or mining community, and finding all of the cool facets to put in place there. We’ve created a lot of interesting partnerships connected to each place we go, focused on the creative life, and who is doing interesting things.

For example, we have this amazing relationship with Chris Bianco, who in many ways helped create the deep culinary scene that exists in Phoenix, to make sure we were going in the right direction in order to get that culinary scene built into this event. Same thing on the beverage side. One of the specials we are doing is creating a whole agave area — obviously we are in the southwestern desert and the agave plant’s use for making mezcal and tequila runs deep in terms of the cocktail culture.

We also found that Phoenix is a place where people really like to have a good time. You go places and they have bar games and lawn games; that whole aspect of having a drink and doing something active is really prevalent. One of the really fun things we are doing with Walter is building oversized games. Some of it you’ve seen out there where some places have oversized Connect Four or oversized Jenga—we are taking that to another level. We are building an oversized billiard table where you are actually playing pool with bowling balls; there is a whole experience of games like this.

If you’re excited to see what Rick and the Superfly team have in store like we are, be sure to Lose Yourself in the Valley of the Sun this October 20-22 at Lost Lake Festival!

MCDOWELL MOUNTAIN – ON SALE

November is starting off with a bang as tickets go on sale TODAY for McDowell Mountain Music Festival in Phoenix, Arizona with the release of the official lineup. 2017 dates are from March 3-5 and includes a lineup of both national and local acts including Flume, The Shins, Grouplove, Upsahl, Bear Ghost, Ozark Pappy and more.

McDowell Mountain Music Festival is so much more than a music festival, as people from all over the country come together to experience the 3 C’s of McDowell- community, culture and charity. 

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McDowell’s vast options of activities varies from a Kid Zone, Free Zone of activities, food and arts & crafts vendors, plus new additions. New additions for 2017 are a cooking demo with local chefs from Arizona to teach you some new tricks in the kitchen, drum circle to rock out yourself and live art as local artists paint to the beat of the music. As the community comes together for these amazing activities, McDowell also has a Zero Waste Goal, making sure all waste is disposed either through recycling or compost.

This environmentally friendly fest also donates all of its proceeds towards two local organizations in Arizona, Phoenix Children’s Hospital Foundation and UMOM New Day Center, the largest shelter for homeless families in the state. McDowell is a 100% nonprofit fest so you know your money and enjoyment from these 2 days of music goes towards a great cause.

2017 marks McDowell’s 13th year and since it started in 2004, it has raised over one million dollars for local charities. Come join the fest grounds in 2017 and come together with a crowd of music lovers, all while contributing to a great cause.

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M3F

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M3F returns to Hance Park for its 15th anniversary this March! Join us for Arizona’s very own musical celebration of community, charity + culture with 100% of the profits going towards a greater good. M3F exists only to support, entertain and educate the community. Great music, beautiful weather and an opportunity to experience Arizona’s true culture and we’re excited for what they have in store!

M3F 2018 Lineup Details: Nick Murphy (fka Chet Faker), Big Gigantic, GRiZ, Gorgon City, Cutcopy, OAR, Mura Masa, Dr. Dog, Jai Wolf, Washed Out, Lemaitre, Anderson East, The Motet, Marcus King Band, The Russ Liquid Test, Com Truise, Lucky Chops, Seratones, Brasstracks, The Uncommon Good, Wyves, The Lonesome Wilderness, Treasurefruit, Jane N’ The Jungle, Phoenix Phoenix Afro Beat Orchestra, Jerusafun, Scattered Melodies, Spark Jack Daddy, Romen Buffalo and the Loyal Order, Daisy

3 REASONS WHY WE’RE STOKED FOR M3F 2016

m3f 2016

McDowell Mountain Music Festival is one of our favorites in the SW region. It’s a small festival with a big heart – and this year, they’re blowing it out of the water with their lineup. We’ve picked out a few reasons to head over to sunny Phoenix, AZ next Spring!

THE CAUSE

M3F Banner

First and foremost, MMMF is Arizona’s only 100% non-profit music festival. Isn’t that incredible?! Now in its 13th year, they continue to send proceeds to the Phoenix Children’s Hospital Foundation and the UMOM New Day Center. The Phoenix Children’s hospital has become one of the leading children’s hospitals in the country and currently boasts 70 pediatric subspecialties. That makes it one of the most prestigious as well. The UMOM New Day Center is helping the homeless everyday. UMOM provides safe shelter, housing and supportive services to help many reach their full potential. Your ticket helps bring awesome music and awareness to great causes. Do it for karma!

THAT LINEUP THOUGH

m3f lineup

The diverse MMMF lineup has something for everyone. Plan your trip to Phoenix now because you can’t miss some of our favorites including Beck, The Avett Brothers, or Porter Robinson.

Beck’s original sound is one of the many reasons his fans love him. His spin on pop music has earned him an Album of the Year Grammy win over the likes of Sam Smith, Beyonce, Pharell and Ed Sheeran. We cant wait to hear his hits, like this one, live in March.

The Avett Brothers are legendary rockers. They’re coming all the way from North Carolina to bring their signature sound that blends North Carolina mountain bluegrass with a healthy dose of folk, hip-hop, punk and classic rock mixed in. Come for the hits and stay for their stage antics and parade of instruments.

Porter Robinson is another North Carolina native who brings an unforgettable light show and an EDM edge to the lineup. After producing hit after hit like produces hit after hit like “Flicker,” “Easy,” and “Language,” it’s not wonder this 23 year old artist won MTVu’s Artist of the Year Award this past March. Don’t forget your dancing shoes!


LOCATION, LOCATION, LOCATION

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MMMF is hosted in in the beautiful Margaret T. Hance Park in downtown Phoenix. This festival only has two stages one main stage and one local one to showcase the homegrown talent. You’ll be able to hop from one set to the next, catch your favorites and discover even more with no problem!

Stay tuned for more lineup announces and grab your tickets now!
https://mmmf.frontgatetickets.com

3 REASONS #M3F2016 ROCKS!

McDowell Mountain Music Festival is one of our favorites in the SW region. It’s a small festival with a big heart – and this year, they’re blowing it out of the water with their lineup. We’ve picked out a few reasons to head over to sunny Phoenix, AZ next Spring!

THE CAUSE

First and foremost, MMMF is Arizona’s only 100% non-profit music festival. Isn’t that incredible?! Now in its 13th year, they continue to send proceeds to the Phoenix Children’s Hospital Foundation and the UMOM New Day Center. The Phoenix Children’s hospital has become one of the leading children’s hospitals in the country and currently boasts 70 pediatric subspecialties. That makes it one of the most prestigious as well. The UMOM New Day Center is helping the homeless everyday. UMOM provides safe shelter, housing and supportive services to help many reach their full potential. Your ticket helps bring awesome music and awareness to great causes. Do it for karma!

THAT LINEUP THOUGH

The diverse MMMF lineup has something for everyone. Plan your trip to Phoenix now because you can’t miss some of our favorites including Beck, The Avett Brothers, or Porter Robinson.

Beck’s original sound is one of the many reasons his fans love him. His spin on pop music has earned him an Album of the Year Grammy win over the likes of Sam Smith, Beyonce, Pharell and Ed Sheeran. We cant wait to hear his hits, like this one, live in March.

The Avett Brothers are legendary rockers. They’re coming all the way from North Carolina to bring their signature sound that blends North Carolina mountain bluegrass with a healthy dose of folk, hip-hop, punk and classic rock mixed in. Come for the hits and stay for their stage antics and parade of instruments.

Porter Robinson, is another North Carolina native who brings an unforgettable light show and an EDM edge to the lineup. After producing hit after hit like produces hit after hit like “Flicker,” “Easy,” and “Language,” it’s not wonder this 23 year old artist won MTVu’s Artist of the Year Award this past March. Don’t forget your dancing shoes!

LOCATION, LOCATION, LOCATION

MMMF is hosted in in the beautiful Margaret T. Hance Park in downtown Phoenix. This festival only has two stages one main stage and one local one to showcase the homegrown talent. You’ll be able to hop from one set to the next, catch your favorites and discover even more with no problem!

Stay tuned for more lineup announces and grab your tickets now!